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Real review examples.
Reviews are the foundation of
every successful business.
Some staggering statistics about reviews.
Higher conversion rates.
Y Axis Value: Conversion Rates
The Y Axis value represents the Conversion Rate, which is the number of goal achievements (orders, subscriptions etc.) divided by the number of visitors. In other words, that's your sales.
The Bottom Line: More Reviews = Higher Conversion Rate
With more reviews, the conversion rate raises dramatically. The study shows how there is not a limit to the amount of reviews and their benefit for a business. As the reviews count raises, the conversion rate does too. [Source]
52% of consumers will not buy if the business has less than a 4 star rating.
[Source: Brightlocal]
89% of customers won’t take action before they read one or more reviews.
[Source: My Testimonial Engine]
A one-star increase in rating can lead to a 5% to 9% increase in revenue.
[Source: Harvard Business School]
More than 4 negative reviews about a company or product may decrease sales by 70%.
[Source: Martech Zone]
70% of consumers need to read at least four reviews before they can trust a business.
[Source: Brightlocal]
9 people out of 10 need less than ten reviews to form an opinion about a business.
[Source: Martech Zone]
15% of users don’t trust businesses without reviews.
[Source: Statuslabs]
Customers could spend 31% more on a business with great reviews.
[Source: Martech Zone]
Better organic search rankings.
Reviews play a key role in search engine rankings
In fact, reviews are so important that even Google mentions how they can improve business visibility. Search engines like Google consider review quantity, diversity, velocity, and quality.
Negative feedback seriously harms your rankings
According to Moz, one of the main authorities in search engines analysis, found out that negative sentiment is one of the ranking factors that Google considers when determining where to place you in the search engines. [Source]
The Bottom Line: Positive Reviews = Higher rankings
Through sentiment analysis, Google knows when your customers are happy and rewards you with higher rankings. That is the reason why review signals amount for 15.4% of ranking factors for local Google searches.
9 customers out of 10 read reviews before purchasing.
Recent surveys show that 95% of consumers read online reviews before purchasing
This astonishing percentage is constantly raising year by year. These figures are likely even higher for digital products. It's not absurd to think that soon every single customer will read online reviews before buying anything. [Source]
83% of online customers believe reviews must be relevant and recent in order for them to be trustworthy
Surveys show how majority of customers not only read reviews, but carefully inspect them looking for red flags or reasons to buy. This is especially true with people under 40, but the habit quickly spreading to every age group. [Source]
The Bottom Line: Better Reviews = More Sales
When a customer does a research about your business, the first thing he does is reading your reviews. Since one single negative review can be a deal breaker, it's essential to ensure there is always a constant flow of positive reviews.
58% of consumers would travel further for companies with positive reviews
[Source: Podium]
82% of consumers visit review sites when they are ready to purchase.
[Source: RevLocal]
Reviews influence 98% of buyers in the software niche.
[Source: Capterra]
Google accounts for most of reviews worldwide, followed by Facebook and Trustpilot.
[Source: Review Trackers]
Read more articles about reviews or navigate the Frequently Asked Questions.
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