Being verified can create brand awareness make you stand out increase conversions build trust protect your identity establish authenticity
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"The biggest risk is
not taking any risk."
Mark Zuckerberg (Meta's founder)
Some curious statistics regarding verifications.
Over 70% of accounts with more than one million followers are verified.
The first worldwide study about verified accounts.
This study analyzed over 200.000 Instagram influencer accounts of all types and sizes. Researchers found that 73.4% of Instagram accounts with over one million followers are verified. [Source]
Most of smaller accounts are not verified.
The same study found that only 0.87% of Instagram influencer accounts with less than five thousand followers have a verification badge (also known as blue tick). The percentage gets lower as the number of followers drops.
The Bottom Line: Most reputable profiles are verified
Whether you are a business owner, an influencer or a new artist, being verified can help you reach your goals and expand. These statistics are taken from Statista, the leading company about statistics and insights. [Source]
Only a few thousands Twitter accounts are being verified every year.
[Source: Statista]
Verified accounts with less than 5k followers have a stunning 4.84% engagement rate.
[Source: Statista]
58.82% of verified Instagram accounts are owned by men, and 41.18% by women.
[Source: Statista]
Close to a third of U.S. influencer accounts have obtained a verfication badge.
[Source: Statista]
Read more articles about verification or navigate the Frequently Asked Questions.
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